Hyderabad, 15th February, 2024 – Madame, one of India’s leading women’s fashion
brands, today announced signing up the gorgeous Shanaya Kapoor, as face of the brand for
its fashion business. Given Shanaya’s inimitable style and charm, this collaboration is all set
to usher in a new phase of style and glam in the brand’s journey. The brand also announced
the launch of its first campaign with Shanaya – ‘Fashion is Me’, a distinct take on the role of
fashion in one’s life.
Sumedha Jain, MarCom Head, Madame, expressed her enthusiasm about the
collaboration, stating, "In any collaboration, alignment around brand's core values is
essential. Shanaya's distinct approach to fashion, and her firm beliefs around the role that
fashion plays in her life, make her the perfect choice for Madame.” She further added, “We
are thrilled to introduce our first campaign with her – ‘Fashion is Me’ that also aligns with
our Spring-Summer 2024 collection launch.”
Commenting on her association with Madame, Shanaya Kapoor said, “Fashion is a very
personal affair. It’s the mood-board for my self-expression. I am excited to be collaborating
with Madame, and look forward to sharing my own fashion philosophy with millions of our
collective fans and followers.”
Over the next few weeks, Madame will aggressively target multiple platforms for the launch
of its new campaign – ‘Fashion is Me’, a campaign that celebrates personal style and self-
expression over transient fashion trends. At the heart of the campaign is the celebration of the
modern young woman, who views fashion as self-expression, and a mood-board for the
extension of her identity.
The Spring-Summer 2024 Collection, showcasing Shanaya Kapoor, promises an array of
trendy and versatile pieces, including chic cropped tops, stylish tees, elegant trousers,
coordinated sets, and standout workwear. Designed for the contemporary young woman, this
collection features a vibrant and summer-full colour palette.
This collection will be available across all Madame stores, on glamly.com, and across major
e-commerce platforms.
Watch the magic by clicking this link to explore our campaign:
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