Sony AATH, one of the most loved Bengali general entertainment channels, today announced
its latest original series titled ‘Gultemama’. Narrating the story of a Bengali hamlet Galadpur &
it’s people, this family comedy show revolves around the character of Gultemama who
spends his entire day gossiping with his friends. He is someone who often finds himself at the
receiving end of his own tricks.
Depicting the popular ‘adda’ culture of the villages, Gultemama aims to connect viewers to
the everyday life of Bengal. The protagonist is a 40-year-old unemployed man. He takes his
‘Adda’ very seriously and believes that this is an art that requires some serious discipline.
Despite being out of job, Gultemama is quite content with his life. The show promises to amp
up the entertainment quotient by taking people on a joy ride of fun and laughter.
Sony AATH has been at the forefront of Bengali entertainment, providing audiences with a
diverse range of programming including dramas, comedies, reality shows, and more. With this
latest original series, the channel continues its commitment to producing captivating content
that appeals to audiences across all demography.
Tune in to Sony AATH on March 18, 2023, at 12:00 pm to watch Gultemama!
Comments
Tushar Shah, ‘Chief Marketing Officer & Business Head – English Cluster & Sony AATH,
Sony Pictures Networks India:
"We are proud to bring forth, yet another family animation show catering to a wide range of
Bengali audiences. Set in the backdrop of a typical Bengali neighbourhood, ‘Gultemama’ will
further strengthen our offering in the light-hearted comedy genre. With this show, we hope to
continue entertaining audiences with authentic and relatable stories that resonate with them.”

About Sony AATH:
Sony AATH (Bengali: সনি আট) is a Premium Bangla Entertainment Channel that entertains its viewers with programs that reflect
the culture of Bengal and bring families together for wholesome entertainment.
Launched in 2009, Sony AATH has become extremely popular amongst viewers of all age groups. With fiction shows such as
Crime Patrol, Adaalat, AAHAT, Gopal Bhar, and Nut Boltu, the channel not only has the most exciting fiction series in Bengali but
also the most entertaining animation programs produced in Bengali.
For more information, log onto https://www.sonyaath.com/
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):
Sony Pictures Networks India is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect
wholly owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi
general entertainment television channels; Sony MAX, India's premium Hindi movies and special events channel; Sony MAX 2,
another Hindi movie channel showcasing great India Cinema; Sony MAX HD, a high definition Hindi movie channel airing
premium quality films; Sony WAH, the Hindi movies channel for rural markets; Sony SAB and Sony SAB HD the family-oriented
Hindi comedy entertainment channels; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of
Hindi general entertainment and Hindi movies from its content library; Sony PIX and Sony PIX HD, Sony BBC Earth and Sony BBC

Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; Sony YAY!, the kids
entertainment channel; Sony Sports Network – Sony Sports Ten 1, Sony Sports Ten 1 HD, Sony Sports Ten 2, Sony Sports Ten 2
HD, Sony Sports Ten 3, Sony Sports Ten 3 HD; Sony Sports Ten 4, Sony Sports Ten 4 HD; Sony Sports Ten 5; Sony Sports Ten 5
HD; Sony Marathi, the Marathi general entertainment channel; Sony LIV - the digital entertainment VOD platform and Studio
NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to
over 700 million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards,
including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’
awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranking
amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working
Mother & AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 28 th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide
Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
Media Contacts:
Priyanka Kandpal | +91 9920517600 | [email protected]