February is all about “love is in the air, tender vanilla bubbles, serene pink clouds, late afternoon picnics under gentle rays of the sun, drawing chalk hearts on concrete, waking up in the warm embrace of soft blankets, cherry blossoms bud, eagerly awaiting the arrival of spring.
Spring brings a beautiful process of becoming, living spring in full bloom is all about flowers, fruity scents and blooming with the hope to give life another chance. No matter how trends change, floral prints from the old- time wardrobe remain timeless. The revival of the nostalgic emotions delivering upcoming spring fuses natural elements with memories. To present a full bloom that binds the season’s teaching of evolving and embracing life, creating a wardrobe of a healing holiday atmosphere for busy urban citizens. This season formulates a casual blooming rhapsody blending passionate and romantic sunlight-touching florals, we reinterpret the highlights and charm of the boom in bloom. Blooming patterns have been consigned as the upcoming spring’s hottest trend
and all the brands seem to love it.

                                                             
February is the pre-gaming month for spring-summer and the year’s big drop in terms of colours and prints. This year’s feeling is all Bloom in prints for ready-to-wear and accessories. While we can't yet give away our warm wardrobe cravings, we can still flirt with the idea of what to embrace this upcoming season with new colours and textures in a trendy inventive manner. All online e-commerce is still getting over the St.-V fever, the month of February tends to feel like florals all over.

Spring-Summer 2023 launched the boom of the bloom through the most talked about ready-to-wear brands. Dries Van Noten launched their SS23 with neon fushia and warm bright floral prints with summer dresses. Paco Rabanne opted for orange lime and corals shades flaunting floral effects. Ulla Johnson kept floral prints in violet basics,

while Antonio Marras adapted garden prints with matching stockings and crop jackets, Erdem dropped denim and floral print in the wilderness while Etro chose to enhance paisley borders with tassels in neon green shading.

Christian Dior stayed devoted to blooms in branches spread on black while Carolina Herrera chose all shades of pink with beautiful blossom red prints on gowns and feminine dresses. Temperly London chose hand-patch floral motifs while Naeem Khan played florals all the way.

Fashion week runway catalogues are nothing but floral this season. E- commerce shopping portals have stocked up blooms in major categories of ready-to-wear and accessories. We’re loving upcoming collections and their fresh blooming take on psychedelic swirls, and sophisticated geometric floral prints in nostalgic novelties. Blooms will be everyone's favourite emerging trend for the upcoming season. Floral prints are a delicate and consistent phenomenon in fashion. Resort collections cover all blooms in prints and embroidery for party dressing to simply lower the temperature of pieces. Artistic Florals, Amplified Nature, Bloom revival in high voltage, Interwoven Patterns, Pigmented Bloom and Scribbled Geos in florals are the main aesthetics in this season’s prints. In simple

words, all prints and their hybrid version in florals are the new February face. It's the border between frosted winter and the upcoming spring. So the best way to welcome the new season is to invest in a sweet little floral dress, so we March forward cause Spring is almost in the air.