Portray pertinent business information right away on your website. Visitors who can’t understand what your site is about within a few seconds of arriving on your site will leave. While that’s important to keep in mind, it often leads small business owners to cram too much above the fold. Not only is the fold a myth but also a crowded website is never a good thing. Websites with tons of images, text, and other things going on will take a while to load, and they’ll confuse your visitors. Avoid busy designs like the plague.
2. Too Little Going On :
Websites with next to nothing on them are on the other end of the spectrum. Minimalism in design is a huge trend right now, and it works when done correctly. Some small business websites are overly cryptic and leave too much to the imagination. That’s another big mistake. Your visitors want to know who you are and what your business will do for them. Relying too much on simple imagery with no clear direction will leave your visitors guessing, and that’s not a good thing.
3. Too Confusing :
Somewhere in the middle of the too much/too little spectrum lies the dreaded “confused brand” website. The confused site is one which features a variety of typefaces, images, color palettes, and themes, none of which relate to each other. This occurs for a number of reasons. It can happen when you don’t have a good idea of your brand image. You can easily fall into this trap when you like too many design templates and want to use them all. It can also happen when you’re trying to convey too many ideas at once and view your site as individual components rather than holistically. When designing a website, choose one theme, one logo, and one typeface, and stay with them across all other aspects of your site.
4. Poor Use of Content and Whitespace :
Content is a crucial part of your website and marketing campaign. Content is what tells readers attention to the fonts you choose and how content is laid out on the page.Typeface conveys your brand image in addition to the actual words you write, so make sure you pick a legible and attractive font. Make good use of white space to bring the eye around your site and make large block of text less intimidating. Incorporating too much text into their websites is a big mistake many people make. Break text up where you can, and use visual elements to represent concepts where possible. Content should always be updated; otherwise, customers might think you’ve gone out of business.about your business and the products or services you offer. Pay careful
6. Ugly or Irrelevant Images :
Photos and graphics are also an integral part of web design. Images can convey complex thoughts quickly without having to physically read text. That being said, many businesses inexplicably use irrelevant images or low-quality images. Images that aren’t of the highest quality will muck up your website and turn off visitors. Likewise, irrelevant images will only confuse your readers, making them wonder what you’re trying to convey.
8. Missing Your Target :
As a small business owner, you understand how important it is to know your target audience. You’ve probably spent hours creating customer profiles and figuring out how to attract consumer attention. This is just as significant in web design. The way your site looks and “feels” will naturally attract a certain type of visitor. Some websites are highly professional; some are trendy and hip, while others are fun and bubbly. Sometimes, a website tries to speak to too many audiences. If you try to please too many types of customers, you’ll end up with a muddled website. Identify and profile your target audience and cater for it.