FT NEWS

Indian fashion has its unique elegance and charm. You could have a differing stance on international fashion and clothing yet Indian brands are increasingly turning its gaze to become more hybrid. They are also sticking to mix a little traditionally rooted fashion in ready to wear collection. A number of designers and clothing brands suggests fashion boost and creativity are being fuelled by various investment chains and organisations. Fashion companies are constantly in search of promising creativity expressed through old traditions and joyful transformations. Control by big companies and their involvement, have shifted focus with a concentration on E-commerce, online retail and mergers with supreme management of many different categories.

Recently Nykaa fashion explored their curated selection of various brands online by adding many fast fashion retailers under their website. Nykaa holds nearly 1100+ brands with more than 20,000 styles. While Tata CLiQ has worked thoughtfully on bringing mix of local and international luxury brands to India for consumers to indulge in good quality of living. Taking a step in fast fashion for the mass, even E-commerce portals like Myntra are covering the need of the middle-class consumers by providing wide range of locally sourced out brands with much realistic pricing. Fashion, home decor, beauty and luxury has its own identity with many Indian companies bringing different categories of products and providing local businesses a well-deserved window to venture through.

Indian fashion is known to evoke the vision of exquisitely embroidered garments and beautifully designed prints with colourful compositions. Centuries-old prints and techniques are getting a facelift with creativity. Manufacturing chains have started empowering local handicraft with organisations providing the needed strength. Indian fashion techniques have been appreciated all over the world. From brands like Good Earth, Fab India or Cotton World to taking glance at the luxurious jacquards in the Yves Saint Laurent collection, or vivacious prints of Valentino dresses, or even intricate work of Alessandro’s Gucci and Maria Grazia’s Dior bags and ready to wear have recently shown Indian heritage craft inspired by centuries old techniques and skilled craftsmanship of Indian artisans. Dash of ancient art juxtaposed with global talent has been emerging through many fashion organisations in India teaming up with known designers.

A lot more will be offered by Indian fashion brands in near future blending contemporary aesthetics for the new age global consumers. Indian fashion being conceptualised and launched through different chains in the country itself promises an effervescent place for fashion to breath, grow and step up crusading a wave of fashion evolution in the Indian youth. Dozens of brands are getting ready to feed Gen-Z fashion cravings and companies involved in fashion and luxury lifestyle seem to only be bringing more strength in the near future.