FT NEWS

From having a single rack at Bergdorf, A’maree’s and other few retailers to ending up owning a vibrant boutique in the heart of Paris, today this designer duo from Berlin, Rianna + Nina are setting a benchmark. With their choice of vibrancy is highly reflected in the colour palette of their clothes and limited edition pieces of various accessories. Having a store in Paris fashion week for a few years, they got their collections rolling. The duo’s bright and maximalist style was finally captured in two main stream fashion filled webseries and movie called ‘Emily in Paris’ and ‘Just Like That’. They have set the biggest inspiration of dopamine fashion and its colour line-up for the coming year.

We see the Belgian designer, Y/Project AW22 collection and it’s mind-boggling techno-sherbet hues with Jean Paul Gaultier collaboration. Even Dior is ready to wear SS22 collection. It’s all about bright colours and striking shades coming through asymmetrical silhouettes. A year ago designers were still in catch 20/20 situation, to craft the next move of fashion post pandemic. But the return of freedom took place step by step towards attractive and optimistic colour chart.

Current fashion events in Milan, Paris, New York and London confirmed this massive desire for brightness in colours which is called Dopamine Dressing. And it’s very much here to stay. Let’s have a look at the dopamine colour chart of 2022.

Dopamine bright colours have hit new highs, as per the WGSN describes trends this year. In fact it’s become the biggest trend to emerge from the pandemic- a term used to describe the mood-boosting effect that fashion can have at the moment.

Zingy orange

Apple green

Hot pink

Electric blue

Acid yellow

Rainbow hues

Aqua blues

Digital purple

These are the colours which will be dominating most of the collections in ready-to-wear, footwear, bags, and many other fashion accessories. Runways, this year got filled in with bold, bright and positive colours which reflect the return of life and freedom of expression.

They also signify cheerfulness about celebrating love and having again the opportunity to dress up with bright shine. Focussing on 3D colour category COLORO and PANTONE has released nearly 28 shades with all the essential colours for beautiful dramatic prints and inspiration for the functional fabric trends.

As the world began to recover from the impact of the virus, consumers are willing to take a chance and wear unapologetically upbeat colours that bring a sense of the needed optimism and joy. With a global lockdown, loss and suffering around the world, people have gravitated towards colours that reassure, lift up and offer some kind of hope in time of crisis. The appetite for neutral shades grew exponentially during the pandemic, as buyers wanted to feel protected and grounded. This year the choice of colours is more saturated than pastels compared to people’s preference in the previous year, to express their certain power.

In techno era these colours and its palette also represent our desire for luminosity. 3D art work of different brands bringing their NFTs and digital catalogues colour nostalgia seems to get its hype. Some tones are reminiscent of Miami in the 80s or the retro era of 60s with papaya orange, kiwi colada or bubble gum pink. Digital colour inspirations are mostly pointing out towards bright and striking purples, blues and neon hues of magical artwork. Thus, brightening up our artificial augmented world of fashion. As it poured down occasionally outside our homes, the latest fashion colours have centred themselves around enthusiasm and optimism to boost up our neurotransmitters, giving our brain a hit of happiness. It looks like Dopamine fashion colours are here to stay for this whole year around.