Make way for sustainable footwears

FT NEWS

What’s your opinion about beautifying one thing by sacrificing the other? We bet that a majority of you would say it’s not the right approach. If so, then why are we humans doing precisely that! Whether we accept it or not, we are brutal towards the planet and driving it to an unrepairable juncture. The alarming rate of global warming, climate change etc., is significant proof of that.

However, with increased awareness of this issue, we can say a ray of light still exists in reversing this negative trend. People are steadily becoming conscious and moving towards a healthy and zero- waste lifestyle. Furthermore, this development is not limited to a particular sector but is also extending towards other industries. One such transformation observed is in the footwear domain, where a few brands are creating planet-friendly footwear.

Also, with the landscape changing and people demanding such shoes, some brands are making sustainable footwear, which is slowly widening the options. They are made with natural and renewable fabrics such as merino wool, raw cotton, and the most recent, 100 percent recycled plastic bottles. The eco-friendly sneaker brand uses materials such as bamboo insoles, castor bean oil, and natural and recycled rubber that give their shoe a premium look and make their footwear an epitome of comfort and style. Further, these fabrics have several exceptional features such as durability, breathability, flexibility, and, most importantly, is renewable.

Since sustainable footwear is a relatively newer area for the Indian market, people often refrain from purchasing these products because of the notion of it being of a higher price point because of the material not being readily available. Another question that arises when purchasing eco-friendly footwear is quality. As it’s a new arena, people are unsure if they will last long. But, the reality here is that material such as Merino Wool is eight times stronger than cotton and about ten times more potent than silk, odour resistant, lightweight and flexible. This makes them strong and durable and apt for even hikes. In short, it is the perfect footwear to be worn anywhere.

Also, the planet-friendly shoes that are getting crafted are against the fast-fashion trend. In fact, the very core of sustainable fashion lies in the principle of lesser and longer wearability. To achieve this, brands are investing in rigorously and are constantly looking for ways to find natural and innovative yarn that falls under the field of clean, green and affordable luxuries at our disposal. Hence, with brands taking the proper steps in these directions, it’s now time for customers to stride up and make sustainable footwear a vogue. The more feet that demand for such sneakers, the better it will be for the planet and you. So, let's walk together towards a better future.

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