FT NEWS

When you look at that diamond on your finger or play with the one resting on your neck, we are sure it sparks a memory of a special moment back in time of when you were either gifted or purchased it to mark that occasion.

Apart from being over 3 billion years old or as they say, older than dinosaurs, diamonds, have a sense of purpose and meaning. While they are formed deep within the earth’s surface, they are pure gifts of Mother nature and hold a value of genuineness and natural beauty. I do not think any other luxury item warrants this kind of commitment.

Throughout history, diamonds have been a symbol of love, happiness and power. Trends have changed over the decades but the growing interest in diamond jewelry has only increased making it one of the most aspirational luxury purchases for celebrating life’s special moments.
Even during the time of the pandemic last year, we noticed the value that diamonds held. People were home reconnecting with their loved ones and realized the importance of fewer but better things. They were drawn to making quality purchases that were real, valuable, long-lasting, and that define a deep meaning and commitment. Diamonds thus fall under this category of meaningfulness and long-lasting luxury.

Apart from the brilliance and rarity of the gem, diamonds also have a unique quality to always remind the wearer of what they’ve achieved and how far they’ve come whether in their professional or their personal lives with their loved ones. No other luxury purchase can strike a strong emotional chord as do diamonds.

To seal that luxury purchase, certification of the diamond is equally important. To know that your diamond is genuine and natural, a certification of authenticity goes a long way. Forevermark goes a step further by providing a unique inscription number on each diamond accompanied with an inscription card guaranteeing that the diamond is beautiful, rare and responsibly sourced.\

Diamonds will always be an emotional purchase providing an opportunity to wear a piece of history, striving to make lives brilliant as a diamond is forever.